Job Title: Digital Marketing Manager
Area/Location: San Jose, California
Reports to: VP of Marketing and Communication
Subordinates: None
Date Submitted for Revision: 04.26.18
Job Description Approved: 4.27.18
Classification: Manager / Full Time / Exempt
Salary: Range begins at $55,000, DOE
JOB SUMMARY
The Digital Marketing Manager is responsible for all online communications for Cityteam, including but not limited to social media, content marketing (to include written, video and audio forms), influencer marketing, email marketing, online advertising, search and website development. The ideal candidate will have a background in content-led communications programs designed to engage audiences as well as in fundraising direct marketing programs. This position will develop, create, and implement programs targeted to Cityteam’s donors, prospects, volunteers, and influencers with the objectives of extending the organization’s reach, driving further engagement and increasing fundraising efforts.
The Digital Marketing Manager will work closely with the Vice President of Marketing & Communication to develop our online marketing strategy across multiple platforms. This role will manage contractors and volunteers as well as work together with the organization’s ad agency to develop comprehensive strategies and programs. This position will need to be in constant contact with our program teams to garner client stories and other information to drive content. The Digital Marketing Manager will also work closely with Development and Finance to manage data segmentation and integrate results into the organization’s primary donor database.
The Digital Marketing Manager must have a passion for Cityteam’s ministry of serving the homeless, poor and hungry, and develop content and strategies that help draw awareness to the causes and solutions that best meet our clients’ needs. The ideal candidate will have excellent written, visual and oral communications skills and be able to communicate clearly and effectively across multiple digital platforms, with a particular focus on social media engagement.
The Digital Marketing Manager must possess a thirst for knowledge and establish an expert voice for Cityteam. The Digital Marketing Manager will provide best in class digital practices for the organization. This position requires the individual to manage, strengthen, and maintain a can-do, service-oriented, entrepreneurial environment that stresses employee accountability and teamwork.
This position will have hands-on responsibility for project managing all aspects of digital marketing programs, and must be highly organized, able to manage multiple tasks and projects, and use web metrics and reporting tools to update on results and efficacy of programs. The position will utilize marketing automation software to manage campaigns. The ideal candidate should be familiar with one or more of the following: SalesForce, Campaign Monitor, QGiv, Google Adwords, Google Analytics. It is a preferred, but not a pre-requisite that the person also be familiar with creative and web publishing tools such as CSS/HTML, WordPress, and Adobe Creative Cloud.
ESSENTIAL FUNCTIONS
1. Develop strategies and inspiring content for all social media networks to deliver a consistent and engaging message.
PLEASE NOTE: To perform this job successfully, an individual must be able to perform each of the essential duties satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Education and Experience
Preferred Education and Experience
Physical Demands
Work Conditions
Additional Eligibility Qualifications for Cityteam Ministries
Who We Are
CityTeam is a nondenominational Christian nonprofit compassionately serving the poor, the homeless, and the lost in San Jose, Chester, San Francisco, Oakland, and Portland.
Since 1957, CityTeam has been serving people in extreme poverty and helping them transform their lives, their families and their communities. Today, with the help of volunteers and faithful donors, Cityteam is impacting the lives of over 500,000 people each year.
What We Do
CityTeam is founded on meeting local needs. Our programs across the United States offer help and hope to those in need with hot meals, shelter, life transformation programs, clothing, hygiene items, learning and career help, discovery Bible studies, and so much more. Each city has customized programs to specifically meet the needs of their community.
Our Mission
Is to share Christ’s unconditional and redemptive love by caring for immediate needs and enabling lasting solutions.
Our Vision
Restoring lives and rebuilding communities through innovative programs which provide food, shelter, clothing, training, and spiritual transformation.